Great Copy.
Delivered to your mailbox.

Everyone is drowning in AI slop.

LinkedIn posts. Instagram reels. Youtube videos. TikTok. X, which feels like the Sora equivalent of writing.

We’re all drowning in it. Authentic content now feels like a rare collectors item only a few creators know how to curate. Posting daily has become more important than the quality of the post.

A few weeks ago I heard about a business sending handwritten letters via snail mail. Over 4,000 subscribers paying for quality content, curated and delivered monthly. 

About a week later, I heard of another business doing something similar. Also snail mail. But, instead they were sending biweekly stories. Every other week you’d receive part of a story until it's complete. Each story was about 12 biweekly letters.

The thing about both of these businesses? Zero AI. Just quality content you don’t need to search for. It's curated and delivered.

I love copywriting, and if you’re reading this I’m assuming you do too. But, there’s so much noise and AI generated writing. How do you even tell the difference between good and bad copy? I’ve fallen into bad habits of reading all this writing thinking I’m becoming a better writer. I’m not.

Then I remembered: the best copywriters studied classics and copied them by hand. It's called copywork. That's how you actually understand what good copy looks like.

So I’m bringing it back, but with a twist. Physical mail. Once a month. One legendary sales letter with a breakdown of why it works and how to use it today.

No clutter in your inbox. No AI spam. Just a piece of great copy to study, copy by hand, and learn how to apply it to your business.

That’s Mailman copy.

First drop launches early May. Join the waitlist below.